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Guest Post: The benefits of using animal hides on products and interiors

The decision to make that special purchase – whether it’s for our home, our office, or ourselves, is often made for aesthetic reasons alone. And, while leather and animal hide products or furniture can be undeniably beautiful, there are many other reasons than how it looks to opt for this natural material.

Durability
While other fabrics and materials may stain or tear, animal hide stands the test of time. Even if your little one puts sticky fingerprints on your Chesterfield sofa or you accidentally spill coffee on your leather desk diary, you should simply be able to wipe clean with a damp cloth.

Timeless style
Trends may come and go, but leather and animal hide never go out of fashion. The leather Barcelona chair designed 70 years ago looks just as good today. The cowhide rug you bought for your student pad looks equally at home in your family home. And, the leather briefcase your dad carried to work every day looks just as stylish now that it has passed on to you. Hide products truly are investment pieces which transcend seasons.

Easy care
Other materials may require endless washing and dry cleaning, or even become so stained as to render them unusable. But despite its high end looks, leather is actually very easy to care for. If you have a leather sofa or bedstead, for example, you can simple vacuum it before using a damp cloth to wipe it down.

Versatility
Whereas once leather and hide products may have been produced only in neutral colours and traditional styles, now the possibilities of colour and finish are endless. You could choose to mix the classic style of a Chesterfield sofa with a contemporary colour such as cobalt blue or rich plum. Or, you could choose to use leather or hide in the most unexpected of places – perhaps in floor tiles, or to cover a feature wall.

Natural elegance
Because leather and hide are natural materials, they retain a beauty imbued by Mother Nature, with every piece being completely unique because of its varying natural grain. And it is this naturalness which provides some of leather and hide’s many benefits. It is flexible, breathable and supple, allowing it to naturally repel moisture, retain its shape and resist any damage caused by heat or sun.

Acoustics and warmth
As well as exuding an air of welcoming warmth, leather and hide really do have insulating properties which can actually make a room warmer. They also provide acoustical value, as they absorb sound easily. That’s why they make great choices of material for the home, perhaps as an over-sized feature headboard for the bedroom or stunning floor tiles for the living room or office.

The wow factor
While leather and hide actually offer great value when you consider products and interiors which use these materials are so long lasting, they give a room, a piece of furniture or a product a feeling of richness and opulence. Choosing just one key hide piece can give an area a focal point, providing an impressive, professional finish.
Beautiful and practical, leather and hide are naturally stylish and durable, making them the ideal choice for a myriad of product and interior uses.
Bill began learning his artisan skills in Australia 30 years ago before opening his studio back in the 90’s.  The studio creates bespoke products and interiors for individuals and companies across the world.  Bill can be found in his London studio at Bill Amberg Studio.








PR Fundamentals for Interior Design (CPD)

Our interior designers recently attended a CPD organised by the BIID on PR Fundamentals for Interior Design. It was a very interesting hour-long lecture on what PR is and how we can incorporate it into our busy professional lives. I thought I'd share some of our learnings for your benefit.

Definition of PR
Public relations is about reputation - the result of what you do, what you say and what others say about you. The aim is to talk less about yourself and to create enough material around yourself or your business so that others do the talking.

Social Media
Social media outlets such as facebook, twitter, pinterest, linkedin (the list goes on) are vital parts of handling your own PR. Make sure you join all of these outlets and become an active member - circulate your photographs, articles and other PR material regularly and start to build online contacts who you talk to regularly. Social Media is a great way to find new contacts in the industry as well as to raise awareness of yourself or your work.

Collaborate
Collaborating with like-minded professionals is a great way to generate new interest in your company. For example, an interior designer collaborating with one of their trusted suppliers in bespoke rugs by designing their own range or one-off piece. If the designer markets the rug to their clients and the rug manufacturer markets it to theirs, both companies can expand their viewer base.

Network
Everyone always talks about networking - but it is important! Nowadays we tend to do most of our networking online (in which case we call it social media - as above) but I think it's important to keep a distinction between the two. Especially for us lucky enough to live in London - we tend to be too 'busy' to make the most of the many exhibitions, opening nights and other PR events happening almost daily. You never know what might happen and who you might meet at one of these events!

Get Published
We spend our whole professional lives striving for great projects - that's what we do! Then we post the pictures on our website and move on to the next one. Unfortunately it's not good enough - first of all, what a great waste to limit your audience in such a way (unless of course you already have thousands of hits on your website every day?)... secondly, we put all this effort into creating beautiful interiors and then we don't share those images! It's a travesty! Get your work photographed and try to share it in as many outlets as possible and let everyone enjoy the finished result.

Speak your Mind
I know very few interior designers who don't have an opinion (none, in fact). If you have something to say, there are plenty of people out there who are waiting to hear it. Find an issue that interests you and write about it, many magazines and blogs are always looking for material from designers to publish and what better way to make yourself heard than to have your outrageous views published for all to read?
In fact, we are always looking for guest posts to share with our readers so send us your thoughts!

Update your Blog
We have been writing a daily blog for over a year now and the interest has been very positive. It's free and it doesn't take that long (you don't have to post daily, we're just very enthusiastic)! We have a solid group of daily readers and a lot of new readers too - the list is growing daily! In fact, our blog was selected by the Telegraph as one of the Top 50 Interior Design Websites (sneaky bit of PR right there)!

I hope you enjoyed our PR tips. ;)